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Top Communications Agency Develops Brand Promotion Management Solution
Business Challenges
To provide a remotely accessible, user-friendly system for all constituents of a strategic initiative.
To ensure higher productivity, efficiency, and proactive approach in their missions.

Results

Streamlined communication processes.
Higher productivity.
Ease of Use.

"We engaged CTE to develop a remotely accessible and user-friendly Brand Promotions Management solution that could help the back office and field personnel manage all aspects of a geographically distributed, mobile, and highly flexible Brand Promotion campaign. The challenge was to develop a scalable and robust solution under fixed price and an aggressive time schedule."

"CTE worked alongside us each step of the way to translate our business ideas into a technical solution. Their project management and technical capabilites, attention to detail and overall professionalism helped us bring the project to fruition exactly per our plans. I highly recommend CTE's services and would be glad to answer any questions with regard to our experience working with CTE."

- Senior Vice President and Chief Information Officer

The company is a dynamic, award-winning national communications agency and ranks among the top 20 US creative agencies with billings of over $1.4 billion.

The agency had problems associated with third-party management of fulfillment, incident and insurance records for various field vehicles, and general communications. This prompted them to move these processes in-house. The agency was looking to streamline processes and provide a remotely accessible, user-friendly system for all constituents of a strategic initiative to be more productive, efficient, and proactive in their missions.

Solution

CTE formulated a multi-platform access system to enable the company to efficiently manage the entire campaign remotely. CTE architected a solution using off the shelf products and industry standard technologies and delivered a robust and scalable enterprise level solution, with distributed workflow. The system could be accessed using standard browsers as well as Internet enabled PDA’s. The AvantGo Enterprise server was used to access the system remotely through the PDA.

Benefits

Central management for a distributed system.
Location independent computing and communication.
Increased personnel productivity.
System in-line with the “cool” image of the company’s campaign.
Standard technologies for ease of maintenance.