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Leading Supplier of Audio Equipment Implements Secure, Easy-to-use eCommerce Solution

Business Challenges

To create a website that would serve as a showcase for the company’s multimedia products.
To allow users to purchase audio equipment online.

Results

A secure, easy-to-use eCommerce solution
Improved image of the company and its products
Improved customer interaction with the company’s products and people
"Thanks CTE! Our website needed some TLC as well as an update to our eCommerce system. After thorough research, CTE recommended the implementation of CyberCash's Fraud Patrol, to better protect our online store from fraud. Our dedicated CTE team completed the work in a swift and professional manner. Their customer service and support is outstanding!"
- Marketing Communications Project Manager

The company is a well-established performance and value leader in the audio equipment industry. The company designs, manufactures and markets high-performance loudspeakers for use in home music and audio-video systems, after-market automotive systems, and personal desktop audio systems.

CTE was mandated to develop an eCommerce solution that would showcase its multimedia products. While it was also intended to offer a means for its customers to purchase products online, it also was to promote alternate distribution channels.

Solution

CTE worked on multiple aspects of the company’s website. The primary task was to ensure the system against fraud by implementing a real-time fraud detection and prevention mechanism. Other tasks included overhauling the e-store front order process and make it more robust, customer-friendly and interactive. Adding a generic promotions module to introduce and track new promotions within the e-store front system was another key task. CTE also re-architected web server configuration to minimize downtime.

Benefits

High customer satisfaction.
High up-time
Highly secure, anti-fraud e-commerce system
Standard technologies for ease of maintenance.