Case Studies

Media Solutions Company Improves Sales Through New Revenue Model

Business Challenges

• To implement an e-commerce module based on flexible pricing models formulated to charge consumers for use of the media company’s web-based services.
• To calculate, charge and collect a product service fee.
• To integrate with a third-party credit card processor and merchant bank.
• To provide corporate finance and tax reporting; and integrate revenues into the corporate finance SAP system.

Results

• The new revenue model improves sales
• Online purchasing simplifies decision making
• Results in higher customer satisfaction

"Our eCommerce website creates a true virtual production environment for our customers that will revolutionize media creation, broadcast and post production, as well as distribution. CTE was instrumental in making the eCommerce a reality."

- Director of the Media solutions company

The media solutions company delivers solutions that Make, Manage and Move Media™, a recognized digital standard for professionals who make the world's media from video, audio and film to animation, special effects and streaming media—the company’s products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world.

The media company employed CTE to identify and implement a solution that would bring their products and solutions closer to their users and to transform their products into web-based services.

Solution

CTE formulated pricing models based on various parameters including consumers bandwidth usage, storage usage etc. and built a secure, web-based e-commerce solution with international credit card processing, a two-step manual settlement protocol, a fee calculator, and a user-driven, web-based tax and finance reporting page.

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Benefits

• High customer satisfaction
• New revenue model implemented
• Ability to provide faster customer service
• Increased customer loyalty
• Re-positioning of the company’s products as web-based services
• Increased awareness that Avid is on cutting-edge of technology

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