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| IT Information
Services Company Builds Subscription-based
Web Application for Market Mindshare
Analysis |
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| Business Challenges |
 |
To build a subscription-based web
application for market mindshare analysis |
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To allow a customer to analyze and
track mindshare and brand preferences
of hardware, software and service providers.
|
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To provide users with the ability
to securely buy subscriptions on-line
using their credit cards. |
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| Results |
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Customer participation in gathering
their requirements. |
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Enabling a safe and secure online
transaction process. |
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| "CTE's global delivery model
has provided us with an exceptional
single source solution for some of our
strategic e-business initiatives. CTE's
flexibility, reliability, and expertise
has truly been an asset, and my experience
with CTE from a business perspective
has been great! I am very pleased with
the creativity, e-business strategy
and technology expertise CTE brought
to us. I would gladly recommend their
services to my peers who need a technology
partner." |
| - Product Manager,
BrandTrack |
|
As the company is a business unit
of one of a leader in the global IT
media, research, and exposition company,
they wanted a pro-customer solution
to improve customer interaction and
to identify their requirements better.
A complete information services company
for the IT Leader community, providing
print and online publications, books,
conferences and research services.
The company's flagship weekly newspaper
for IT Leaders has been recognized
numerous times by Folio: Magazine
and the Computer Press Association
as the best computer newspaper. With
a circulation of 250,000, the IT Media
and Research company has a total audience
of 953,200 according to IntelliQuest
CIMS v.7.0. |
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| Solution |
CTE held Joint Application Development
(JAD) sessions with the client company’s
analyst staff to define the business
requirements, feature sets and user
interface elements of the ‘BrandTrack’
application. CTE helped the analysts
to articulate what offerings the products’
users will be most benefited from.
The CTE technical implementation
team built the ‘BrandTrack’
application from group-up by architecting,
designing and developing the solution
using Microsoft technology.
CTE used Cybercash™ Payment
solution to implement a safe and secure
shopping basket for subscription purchase. |
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| Benefits |
|
Active participation in articulating
business requirements |
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Ground-up custom implementation of
the entire application |
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Safe and secure implementation of
the Cybercash™ payment solution |
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