Case Studies

IT Information Services Company Builds Subscription-based Web Application for Market Mindshare Analysis

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Business Challenges

• To build a subscription-based web application for market mindshare analysis
• To allow a customer to analyze and track mindshare and brand preferences of hardware, software and service providers.
• To provide users with the ability to securely buy subscriptions on-line using their credit cards.
  
  

  Results
  

• Customer participation in gathering their requirements.
• Enabling a safe and secure online transaction process.
  
  

  CTE's global delivery model has provided us with an exceptional single source solution for some of our strategic e-business initiatives. CTE's flexibility, reliability, and expertise has truly been an asset, and my experience with CTE from a business perspective has been great! I am very pleased with the creativity, e-business strategy and technology expertise CTE brought to us. I would gladly recommend their services to my peers who need a technology partner."
  

  " - Product Manager, BrandTrack

  As the company is a business unit of one of a leader in the global IT media, research, and exposition company, they wanted a pro-customer solution to improve customer interaction and to identify their requirements better.

  A complete information services company for the IT Leader community, providing print and online publications, books, conferences and research services. The company's flagship weekly newspaper for IT Leaders has been recognized numerous times by Folio: Magazine and the Computer Press Association as the best computer newspaper. With a circulation of 250,000, the IT Media and Research company has a total audience of 953,200 according to IntelliQuest CIMS v.7.0.

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Solution

CTE held Joint Application Development (JAD) sessions with the client company’s analyst staff to define the business requirements, feature sets and user interface elements of the ‘BrandTrack’ application. CTE helped the analysts to articulate what offerings the products’ users will be most benefited from.

The CTE technical implementation team built the ‘BrandTrack’ application from group-up by architecting, designing and developing the solution using Microsoft technology.

CTE used Cybercash™ Payment solution to implement a safe and secure shopping basket for subscription purchase.

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Benefits

• Active participation in articulating business requirements
• Ground-up custom implementation of the entire application
• Safe and secure implementation of the Cybercash™ payment solution

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