| Leading Music
Distributor - Field Force Automation portal
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One of the largest
global retail chains in the US needed to counter
the shrinking sales of pre-recorded music
(CDs) due to several factors like legal and
illegal digital distribution of music, focus
on a few high-volume titles, mass merchants
internalizing their previously outsourced
high-dollar volume music departments. Due
to these reasons, among others, there is significant
pressure on margins for music distributors.
CTE understands the need for a high impact
application that will meet these business
challenges in the fast maturing market and
help companies remain as indispensable suppliers
to top mass merchants. CTE’s Field Force
Automation portal is designed to meet these
business challenges. The application is used
to transform field employees from shelf stockers
to revenue generators. This tool helps record
current inventory and access store-specific
inventory/ title recommendations, identify
and react to suspicious sales patterns and
quickly order replenishment inventory beyond
the automatic recommendation or locate missing
shipments and manage reverse logistics.
With the help this tool, the field employees
can provide accurate, comprehensive and real-time
views into the supply chain to track product
location and availability. In addition, it
also helps accomplish an accurate inventory
count of their stores and capture rapidly
changing local and season variations. The
Field Force Automation Portal lets company
customers better understand how their inventory
performs on multiple levels, carefully manage
inventory to minimize overstocked and out-of-stock
items, and use music for cross-selling to
generate additional store revenues.
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