The customer is a leading Mobile search and advertising company based in Seattle, USA. Their main focus is to provide solutions to mobile operators, advertisers, mobile site owners and content providers and help them to realize their content revenue goals through efficient & effective search. Founded by some of today’s leaders in search and mobility, in consultation with industry veterans, they are building innovative solutions for mobile’s greatest needs.

Challenges
The challenge was to build a Search System that simplifies user experience. The search had to be intuitive and needed to deliver a relevant search experience for mobile users. On the web, a search normally results in pages of links, leaving users to browse for information. On a mobile device, the time and effort required for a traditional search prevents subscribers from finding and purchasing the mobile content they want. We had to provide a search which would return answers instead of links, a unique search experience on the mobile. The customer approached us for developing this unique application, knowing our core technology competency, quality and affordability.

Solution
The first step involved lot of research to understand the mobile users’ preferences, device, location and the information most frequently searched. Based on the results, we developed a very intuitive, easy to use and cost effective application for the end user.

Mobile search application helps user to find information like news, stock quotes, weather, horoscopes, local content, movie times, ring tones, games, video clips and more. Mobile searches are performed with the help of searchlets, which are pluggable extensions to client's search engine. Given a search phrase, a Searchlet decides whether it can provide meaningful search results. This search results in answers, unlike the links to relevant pages on the web. Answers are specific to the model handset, both in content and in formatting so that the users get a paramount experience possible for their handset.

The search is powered with influential recommendation and personalization technologies, for a mobile search experience that keeps search users coming back. The single search box for all on- and off-deck content is a compelling feature to drive subscriber satisfaction and loyalty, helping the operator to stand out with a quality user experience.

Benefits
	Product Development cost reduced up to 50%