Mar 01, 2020
Personalization has altered the way of online shopping experience. This practice is keenly used by the online retailers to create personal interactions and experience with its customers on e-commerce sites. Using personalization, the retailers dynamically show contents, recommend products depending on the consumer’s browsing behavior, purchase history, psychographics and demographics. This demographic-based approach to personalization helps for customer segmentation and showcase the most relevant products in their shopping account. As the practice of E-commerce personalization has evolved in the world of online shopping — it’s time for the small business and online brands to get evolved along with it too.