Having an optimized pricing model for your SaaS solution is critical to increasing revenue and profits, obtaining longer contract terms, and shortening the sales cycle. In this webinar, we will dive into the various types of SaaS pricing models, effective SaaS pricing strategies, and other actionable best practices.
In addition, we will provide you valuable guidelines to help build and optimize your SaaS pricing models to better monetize your customer subscription models. You will learn the value of pricing as a growth lever for a SaaS business, and the mechanisms for developing effective SaaS pricing models, as well as continually optimizing the pricing strategy.
You’ll hear about:
- Importance of strong pricing strategy
- Trends in subscription pricing including SaaS/ IoT/ Digital Content
- Complexity of pricing in SaaS
- Foundational constructs of SaaS pricing
- Best practises: building an optimal offer structure
- Case studies on B2B and B2C subscription pricing