Ingest, Visualize, and Analyze Website Clickstream Data to Gain Business Insights

Gain Accurate Business Insights From Your Websites and Applications With Amazon Clickstream

Websites and applications form the forefront for the digital enterprise as a singular source where consumers interact with the business. Many users perform a plethora of actions and activities that need analysis to gain business insights into the behavior of users. However, how do businesses process millions of clicks happening at velocity and scale every day and manually?

Amazon Clickstream automates and simplifies this process for businesses by collecting and analyzing user activity on their digital assets. It can deliver accurate data sets that help organizations understand user behavior, which allows them to plan and provide components that users desire. Partner with us to gain the advantage of end-to-end analysis by integrating Clickstream in your digital repositories.

Clickstream Analytics Solution on AWS


This Quick Start builds a clickstream analytics solution on Amazon Web Services (AWS) in about 30 minutes. It integrates AWS services such as Amazon Kinesis Data Firehose, Amazon Simple Storage Service (Amazon S3), Amazon Elasticsearch Service (Amazon ES), Amazon Redshift, and Amazon QuickSight. The clickstream analytics solution provides:

  • Streaming data ingestion, which can process millions of website clicks (clickstream data) a day from global websites.
  • Near real-time visualizations of web usage metrics such as events per hour, visitor count, and referrers.
  • Ability to build a recommendation engine with Amazon Redshift application programming interfaces (APIs).
  • Ability to publish your website clickstream data to Amazon S3, Amazon Redshift, and Amazon ES.
  • Analysis and visualizations of your clickstream data by using Kibana (an open-source tool that’s included with Amazon ES) and Amazon QuickSight.

This Quick Start is for users who want to get started with AWS-native components for clickstream analytics on AWS. Once this foundational layer is in place, you can use it to ingest, analyze, and generate business insights from your websites’ clickstream data.

How Clickstream analysis works

ClickStream Analytics solution